AI in Digital Marketing Course
Master the AI tools and strategies reshaping every corner of digital marketing — from paid media and SEO to email automation and customer retention. This course gives you a practical, end-to-end framework for applying artificial intelligence to real campaigns and measurable business outcomes. Whether you manage budgets, build content, or own customer data, you will leave with skills you can use immediately.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
You will gain a thorough understanding of how AI intersects with every major digital marketing discipline, including paid advertising, SEO, email automation, content creation, and customer retention. The course covers AI-powered audience segmentation, smart bidding, predictive analytics, and generative AI for copy and visuals. You will also learn how to build churn prediction models, design behavioural trigger workflows, and measure performance with AI-specific KPIs. Ethical considerations, data governance, and responsible AI practices are woven throughout. By the end, you will be equipped to build and lead an AI-driven marketing strategy from the ground up.
Elevify advantages
Develop skills
- AI Audience Segmentation: Build predictive models that identify and activate high-value customer segments.
- Smart Bidding Strategy: Configure AI-driven bid algorithms to maximise return on ad spend.
- Generative AI Copywriting: Produce and quality-control on-brand marketing copy using large language models.
- Churn Prediction Modelling: Design retention campaigns triggered by AI-generated customer risk scores.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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