Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce tracking, reporting, and optimization, enabling participants to design KPIs, build funnels, track experiments, attribute channels, and ensure data quality.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up clean report suites, organise eVars and events properly, and create a solid ecommerce purchase funnel. You'll learn to check tagging is correct, match up orders, track campaigns using proper UTMs, and keep data safe across different sites. Then, you'll build reports based on key performance indicators, group user behaviours, spot unusual patterns, and use funnel data to make straightforward plans for improvements and tests that you can start right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to straightforward business objectives.
- Adobe Analytics funnels: put together purchase paths, segments, and drop-off reports quickly.
- Experiment tracking: prepare A/B tests, events, and uplift checks in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: confirm orders, fix tags, and measure against industry standards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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