Press Relations (PR) Course
This course equips you with essential PR skills for managing product launches, crises, media relations, and reputation protection through practical tools and strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Press Relations (PR) Course provides practical tools to manage product launches and crises confidently. You will learn basics of privacy and data, important laws, and ethical messaging, then create clear press releases, Q&As, and holding statements. Develop strong media outreach, handle interviews, track coverage, and conduct post-incident reviews to enhance strategy, safeguard reputation, and build stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: manage privacy incidents with clear, quick, ethical messaging.
- Press materials: draft sharp releases, holding statements, and journalist Q&A.
- Media outreach: target key reporters, pitch under embargo, and secure coverage.
- Interview prep: brief spokespeople, rehearse key messages, and handle tough questions.
- Post-crisis review: measure sentiment, report results, and refine PR playbooks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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