Communication Plan Training
Master the art of Communication Plan Training tailored for B2B project management SaaS rollouts. Learn to define precise buyer personas, craft compelling positioning and messages, orchestrate multi-channel phased launches, align cross-functional teams, address key concerns like AI and data, and use data-driven analytics and feedback loops to optimise strategies, drive user adoption, enhance retention, and deliver tangible business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the United States. It covers defining buyer personas, developing clear positioning, establishing measurable goals, designing channel strategies, planning phased launches, aligning teams, tackling AI and data issues, and leveraging analytics and feedback to improve messaging, boost adoption, and ensure sustained product success.
Elevify advantages
Develop skills
- Develop persona-based planning skills to identify B2B SaaS audiences and create sharp buyer personas.
- Master strategic messaging by crafting clear positioning, key messages, and proof points efficiently.
- Learn channel orchestration to design phased plans for email, web, in-app, and social media rollouts.
- Gain expertise in measurement and optimisation by setting KPIs, analysing dashboards, and refining tactics swiftly.
- Build cross-functional alignment abilities to map RACI matrices, de-risk launches, and gain stakeholder buy-in.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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