Digital PR Course
This course equips you with practical skills to develop and execute digital PR strategies for sustainable sportswear brands, focusing on audience targeting, campaign planning, analytics, and crisis management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital PR Course teaches you how to create targeted personas, check online presence, and divide audiences for sustainable sportswear brands. Learn to make clear positioning, messages supported by data, and SMART goals, then plan combined earned, owned, and shared strategies. You will also practise campaign planning, reaching out to influencers, measuring results, and handling crises using practical templates and simple, repeatable steps.
Elevify advantages
Develop skills
- Digital PR strategy design: build quick, combined earned and owned plans.
- Audience and persona targeting: divide runners and eco-buyers with accuracy.
- Campaign execution: create pitches, content, and influencer briefs that succeed.
- PR analytics and KPIs: monitor backlinks, traffic, and sentiment in simple dashboards.
- Crisis and ethics management: manage greenwashing risks and safeguard brand trust.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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