Digital Marketing Manager Course
This course equips aspiring digital marketing managers with practical skills to design, launch, and optimize full-funnel campaigns for eco-friendly home products, focusing on data-driven decisions, analytics, and multi-channel strategies to drive revenue in the U.S. market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a complete, practical system to plan campaigns, map customer journeys, and align creative with clear offers across the full funnel. You will learn to set objectives, choose KPIs, build dashboards, and configure analytics for accurate tracking. Master channel playbooks, A/B testing, budgeting, and optimization so you can launch focused, profitable campaigns for eco-friendly home products in the U.S. market.
Elevify advantages
Develop skills
- Full-funnel campaign design: build TOFU, MOFU, BOFU journeys that convert fast.
- Data-driven optimization: run lean A/B tests and scale winning ads with clarity.
- Performance analytics: set KPIs, read dashboards, and act on ROAS, CAC, and CVR.
- Channel playbooks: launch SEO, paid social, search, and email that drive revenue.
- Customer insight mapping: create personas and journeys for eco-conscious buyers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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