Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in mass communication, advertising, and marketing, focusing on eco-friendly cosmetics like GreenGlow. Learners will master market research, brand positioning, content creation, media planning, and analytics to drive effective campaigns and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study buyers of eco-friendly cosmetics, set clear positioning for GreenGlow, and create strong, convincing messages that lead to sales. You will learn to identify market groups, select good channels, plan campaigns over three months, and make content that really works. You also gain skills in simple budgeting, basic data analysis, testing options, and reporting to ensure all efforts are trackable, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly identify trends, gaps, and what drives buyers.
- Brand positioning for green cosmetics: develop unique selling points and claims backed by evidence.
- Content strategy for social and in-store: plan assets that focus on conversions and high impact.
- Media planning in 3 months: create efficient, combined schedules that make the most of ad budgets.
- Marketing analytics basics: establish SMART goals, test materials, and optimise quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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