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Advertising and Marketing Course

Advertising and Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Master a complete, practical system to grow DTC skincare brands, from situation analysis and SMART goal setting to precise audience research, positioning, and channel planning. Learn how to build integrated campaigns across social, search, email, and influencers, then track KPIs, optimize creative, refine budgets, and improve every touchpoint in the customer journey for measurable, repeatable results.

Elevify advantages

Develop skills

  • DTC strategy design: turn business goals into sharp, testable ad plans fast.
  • Audience and funnel mastery: segment, target, and message across every channel.
  • Creative and landing tests: build quick A/B roadmaps that lift conversion.
  • Performance tracking: set KPIs, dashboards, and rules to scale winning ads.
  • Cross-channel journeys: map, personalize, and optimize from click to repeat buy.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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