Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part shows how to choose 3–5 brand keywords and turn them into visual words, material picks, and functional ways, ensuring every seen and touched element steadily shows the planned brand promise.
Selecting sharp, non-generic keywordsMoodboards linking words to visualsForm language aligned with keywordsMaterial, colour, and finish decisionsFunctional behaviours echoing keywordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part guides you in defining target users and use cases, turning city mobility patterns, lifestyle hints, and interaction habits into short stories that direct design choices, feature focuses, and brand voice.
User archetypes for compact EV SUVsDaily urban journeys and trip mappingLifestyle cues and brand fit analysisInteraction habits and tech expectationsWriting concise user scenario storiesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part details exterior surface style, from main volumes to secondary lines and crease order, explaining how to manage reflections, tension, and highlights so the SUV looks clean, modern, and clearly on-brand from all sides.
Primary body volumes and massingShoulder and character line strategySecondary creases and break-up logicReflection control and highlight flowSurface tension for EV modernityLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part explains interior structure choices for dashboards and consoles, comparing bridge and layered setups, handling sightlines, and using volume, colour, and lighting to boost perceived width, openness, and brand-specific style.
Dashboard height and section strategyBridge versus floating console logicLayered IP for depth and light playSightlines, H-points, and visibilityPerceived width through form and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part explains proportion rules for compact electric SUVs, showing how wheelbase, overhangs, beltline, and roofline choices affect stance, usability, aerodynamics, and how steadily they show the planned brand style.
Wheelbase and cabin-to-body balanceFront and rear overhang length tuningBeltline height and glass-to-body ratioRoofline flow, taper, and aero impactStance, track width, and visual stabilityLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and rear lighting marks, DRL shape, and animation sequences define brand recognition, support safety and rules, and create a memorable night identity that grows across future vehicle lines.
Front signature layout and hierarchyRear light graphics and night identityDRL geometry, thickness, and rhythmAnimated sequences and legal limitsLighting family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers HMI and interaction feel, from display setup and control mix to ambient zones and feedback style, ensuring every touch, sound, and light response feels natural, steady, and matched to the brand’s style.
Primary and secondary display zoningTactile versus touch control balanceAmbient lighting as HMI channelSound, haptic, and visual feedbackOnboarding, modes, and state clarityLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part looks at wheel and stance design, linking wheel size, tire shape, and wheel arch handling to perceived confidence, efficiency, and comfort, while keeping proportions practical for packing, cost, and air flow performance.
Wheel diameter versus body scaleTire profile, comfort, and sportinessWheel arch shape and cutout graphicsFlushness, offset, and track widthAero wheels and EV efficiency cuesLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part explores storage and utility plan for city lifestyles, balancing seen and hidden spaces, modular setups, and flexible cargo solutions so the vehicle feels natural, clutter-free, and truly helpful for daily town routines.
Mapping everyday carry items and flowsVisible vs hidden storage placementModular trunk and rear seat conceptsFlexible cabin organisers and railsQuick-clean and easy-reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seating and ergonomics, covering seat outlines, cushion shapes, perceived support, entry and exit, and social seating plan so passengers feel comfy, safe, and naturally keen to chat.
H-point, posture, and visibility targetsSeat silhouette and side bolster tuningCushion profile and pressure mappingRear bench versus individual seatsIngress, egress, and swivel concepts
