Marketing Statistics Course
This course equips marketers with statistical tools to analyze e-commerce data, test hypotheses, and deliver actionable insights on ad performance, customer retention, and sales optimization through hands-on data cleaning, modeling, and reporting techniques.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Statistics Course teaches you how to pose clear e-commerce questions, create realistic datasets, and clean, transform, and explore customer and sales data. Learn essential techniques like hypothesis testing, regression, and correlation, then use them on ad spend, conversion, and retention. Practice A/B-style analysis, robustness checks, and concise reporting so managers can quickly trust and act on your findings.
Elevify advantages
Develop skills
- Frame marketing questions: turn business goals into testable metrics quickly.
- Clean and engineer data: fix gaps, outliers, and build strong marketing features.
- Apply core methods: t-tests, CIs, regression for ad spend, sales, and conversion.
- Run robustness checks: bootstrap, split samples, and stress-test marketing models.
- Communicate results: write sharp, manager-ready reports and A/B test insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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