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Laboratory Product Management Course

Laboratory Product Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Acquire hands-on product management skills for diagnostic systems in this intensive course. Master customer segmentation, value propositions, competitive differentiation with actual data, pricing strategies, channel approaches, promotional methods, launch planning, KPI tracking, and managing the initial two years of the product lifecycle effectively.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, profile competitors, and identify price trends quickly.
  • Lab product positioning: develop clear value propositions, proof points, and unique differentiators.
  • Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
  • Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
  • Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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