Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to launch, grow, and optimise diagnostic products for success in clinical settings. This course equips you with practical skills to manage products from inception through the first two years of the lifecycle, using real-world data and tactics suited for Ghanaian and global lab environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire hands-on product management skills for diagnostic systems in this intensive course. Master customer segmentation, value propositions, competitive differentiation with actual data, pricing strategies, channel approaches, promotional methods, launch planning, KPI tracking, and managing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, profile competitors, and identify price trends quickly.
- Lab product positioning: develop clear value propositions, proof points, and unique differentiators.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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