Tourism Statistics & Data Analysis Course
Transform tourism data into smart decisions. Master analysis of occupancy, spending patterns, and seasonality, detect trends and shocks, and produce clear reports to guide pricing, marketing, and demand strategies for travel destinations.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches collection, cleaning, and standardisation of monthly tourism indicators like occupancy, ADR, RevPAR, and spending. Gain skills to uncover trends, seasonality, shocks, and segment spending dynamics, and create data-backed pricing, promotions, marketing plans with manager-friendly dashboards and reports.
Elevify advantages
Develop skills
- Sourcing tourism data: locate, verify, and record official tourism stats.
- Time series analysis: identify trends, seasonal patterns, and shocks in tourism demand.
- Mastering revenue metrics: clean and standardise ADR, RevPAR, and spending data.
- Analysing segment spending: explain changes in leisure, city-break, and business mixes.
- Creating actionable reports: transform data into pricing and marketing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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