Web Analytics Course
This course equips learners with essential web analytics skills to drive business growth through data-driven decisions, covering metrics, user behavior analysis, experimentation, and governance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Web Analytics Course teaches you how to set business objectives, select appropriate metrics, and create dependable KPI dashboards. You will learn to monitor conversions, group users, examine funnels, and identify UX or technical problems. Design experiments, confirm outcomes, and produce straightforward reports and suggestions that enhance acquisition, activation, and sustained performance across all digital platforms.
Elevify advantages
Develop skills
- Conversion analytics: group users, monitor funnels, and resolve UX obstacles quickly.
- Traffic insights: examine SEO, paid, email, and social to expand high-ROI channels.
- Experiment design: conduct A/B tests, confirm with statistics, and implement successful variants.
- KPI strategy: establish SaaS metrics, dashboards, and alerts that match business objectives.
- Measurement governance: develop clean tagging, events, and privacy-compliant analytics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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