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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. You'll explore category trends, shopper behaviours, and key market segments, then apply these insights to create SMART goals, POS plans, activation schedules, and precise field guidelines. By the end, you'll be equipped to monitor KPIs, identify challenges, and refine each 8-week cycle for optimal performance in retail settings.

Elevify advantages

Develop skills

  • Diagnose POS challenges swiftly by identifying issues with packaging, shelving, and merchandising.
  • Transform shopper insights into practical actions with precise 8-week POS activation targets.
  • Craft effective POS strategies selecting optimal materials, positions, and non-price promotions.
  • Instruct and oversee field teams with detailed store directives and photo-based audits.
  • Measure POS returns using sales, stock turnover, and display metrics to refine performance quickly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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