Point-of-Sale Promotion & Activation Course
Gain mastery in point-of-sale promotions for premium granola products. Delve into shopper insights, develop robust POS strategies, plan activation timelines, execute field operations, and leverage KPIs to increase sales, encourage product trials, and secure prime shelf space in competitive stores. This training equips you to drive real results through targeted in-store activations.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. You'll explore category trends, shopper behaviours, and key market segments, then apply these insights to create SMART goals, POS plans, activation schedules, and precise field guidelines. By the end, you'll be equipped to monitor KPIs, identify challenges, and refine each 8-week cycle for optimal performance in retail settings.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying issues with packaging, shelving, and merchandising.
- Transform shopper insights into practical actions with precise 8-week POS activation targets.
- Craft effective POS strategies selecting optimal materials, positions, and non-price promotions.
- Instruct and oversee field teams with detailed store directives and photo-based audits.
- Measure POS returns using sales, stock turnover, and display metrics to refine performance quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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