In-Store Promotions Course
Elevate retail sales using effective in-store promotions. This course teaches shopper behaviour, optimal layouts, sampling techniques, persuasive messaging, key performance indicators, and affordable materials to design, implement, and refine healthy snack promotions that increase trials, conversions, and repeat buys for lasting business impact.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Enhance in-store promotions for healthy snacks through this practical course covering shopper behaviour, store layouts, visual merchandising, and fixtures. Gain skills in planning sampling events, creating compelling messages, selecting promotion types, and training staff. Master basic data collection, performance metrics, and iterative improvements to achieve sales growth and informed decisions.
Elevify advantages
Develop skills
- Design impactful in-store snack promotions suited to retail realities.
- Optimise store layouts, signage, and fixtures for quick shopper engagement.
- Conduct safe and efficient sampling that turns trials into sales.
- Monitor KPIs and refine promotions with easy, budget-friendly data methods.
- Develop compelling health-oriented messages for target shopper groups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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