In-Store Activation Course
Gain mastery in in-store activations for retail success: define clear shopper goals, craft effective merchandising and sampling strategies, manage budgets wisely, and monitor KPIs closely. Transform insights into high-return displays, trials, and promotions that increase sales right at the shelf. This course equips you with practical tools to make every store activation count towards real business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This In-Store Activation Course teaches you to establish precise objectives, develop shopper profiles, and convert insights into successful in-store strategies. You will learn to organise impactful visual merchandising, create efficient budgets, and handle vendors effectively. Additionally, master shopper journey mapping, pilot testing, and KPI monitoring to ensure activations are trackable, expandable, and geared towards tangible sales results.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store strategies swiftly.
- Shopper journey mapping: create effective snack aisle interactions that boost sales.
- Visual merchandising for snacks: design planograms, endcaps, and secondary displays.
- In-store sampling expertise: optimise layout, staffing, and track conversions quickly.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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