flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Retail Strategy Course provides practical tools to identify target customers, refine positioning, and craft winning value propositions. Learn to analyse markets, optimise pricing, assortment, and channels, and develop loyalty programmes that drive profitable growth. Build data-driven roadmaps, conduct effective experiments, and implement cross-functional plans that enhance performance quickly and sustainably.
Elevify advantages
Develop skills
- Retail market analysis: decode fashion trends and competitor actions swiftly.
- Customer positioning: develop precise personas and value propositions for shoppers aged 25–40.
- Profit levers: optimise pricing, margins, inventory, and space for rapid gains.
- Omnichannel growth: design impactful assortment, e-commerce, and store experiences.
- Roadmapping & pilots: create 18–24 month plans, tests, and KPIs that scale effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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