flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical case. Discover how to convert customer insights into better product selections, create efficient pricing structures, organise focused promotions, and develop implementation plans for shops that include performance indicators, risk management, and tools you can use right away in your outlets.
Elevify advantages
Develop skills
- Customer insight mapping: transform cereal buyer data into straightforward shop strategies.
- Assortment optimisation: construct, review gaps, and streamline product variants for your outlets.
- Pricing and price structures: quickly create intelligent ranges for own-label and branded items.
- Promotion planning: develop one-month promo strategies that increase sales volume without eroding profits.
- Performance indicator monitoring and risk management: track category performance and avoid issues with stock and profit margins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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