Web Analytics for Retail and E-commerce Course
This course equips you with web analytics expertise for retail and e-commerce in international trade. You will track cross-border traffic, integrate logistics and customs into KPIs, cut cart abandonment, and optimise revenue based on country, currency, shipping expenses, and payment options. Ideal for boosting multi-market performance with practical insights and tools.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain key web analytics skills for retail and e-commerce, emphasising global traffic, conversions, and revenue tracking. Master campaign monitoring across platforms, integrate logistics data, assess shipping and customs effects, study checkout patterns, and create effective dashboards with KPIs. End with a hands-on optimisation guide to improve outcomes in various markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: analyse sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs to sales data.
- Checkout and payment review: monitor funnels, drop-offs, and abandonment by country.
- Optimisation strategies: create tests, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course