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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain key web analytics skills for retail and e-commerce, emphasising global traffic, conversions, and revenue tracking. Master campaign monitoring across platforms, integrate logistics data, assess shipping and customs effects, study checkout patterns, and create effective dashboards with KPIs. End with a hands-on optimisation guide to improve outcomes in various markets.

Elevify advantages

Develop skills

  • Cross-border traffic analytics: analyse sessions, users, and country-specific KPIs.
  • Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
  • Logistics-linked analytics: connect shipping, duties, and customs to sales data.
  • Checkout and payment review: monitor funnels, drop-offs, and abandonment by country.
  • Optimisation strategies: create tests, KPIs, and reports for international trade teams.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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