Unit Economics Course
Gain expertise in SaaS unit economics for financial success: select the ideal revenue unit, model fixed and variable costs effectively, compute LTV, CAC, and payback precisely, conduct sensitivity and scenario analyses, and convert key metrics into actionable, data-backed decisions that enhance growth and profitability in your business.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical tools to assess and boost SaaS business performance swiftly. You'll define key revenue units, track MRR and ARR accurately, and confidently compute CAC, LTV, payback period, churn rates, and contribution margins. Construct a basic profit and loss statement, perform break-even analysis and scenario planning, identify major cost factors, and apply targeted strategies for optimisation alongside compelling presentations for informed growth choices.
Elevify advantages
Develop skills
- Mastery of SaaS metrics: Rapidly calculate ARR, MRR, churn, retention, and ARPU with ease.
- Unit economics modelling: Create contribution margin, LTV, CAC, and payback models using Excel.
- Break-even and scalability analysis: Model fixed versus variable costs and customer paths to profitability.
- Optimise growth strategies: Experiment with pricing, CAC, churn, and cohorts to boost LTV/CAC ratios quickly.
- Executive reporting skills: Deliver concise unit economics dashboards and strategic action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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