Game Theory for Business Course
Gain mastery in game theory applications for business and economics. Develop skills to model pricing, marketing, and product strategies, anticipate competitor actions, and create payoff matrices that transform SaaS and Latin American market data into precise, profit-driven decisions. Explore real-world scenarios to build robust competitive advantages through data-informed tactics and scenario planning.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical game theory tools to analyse SaaS competition in Latin America markets, model pricing strategies, marketing tactics, and feature launches, while predicting competitor reactions using clear payoff frameworks. You will learn to construct normal-form and sequential games in spreadsheets, perform sensitivity analyses, and convert insights into actionable strategic plans, monitoring frameworks, and risk-managed decisions for everyday business challenges.
Elevify advantages
Develop skills
- Game modelling: construct payoff matrices and decision trees for actual SaaS markets.
- Competitive strategy: forecast rival actions and select profit-maximising responses swiftly.
- Pricing analytics: simulate price adjustments, CAC, LTV, churn, and margin effects in SaaS.
- Market research: leverage efficient data sources to compare pricing, features, and ROI benchmarks.
- Scenario planning: conduct sensitivity analyses and refine strategies using real-time KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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