Consumer Behavior in Economics Course
Gain mastery in consumer behaviour within economics, emphasising eco-friendly products. Develop skills to segment customers by behaviour, assess price sensitivity, create A/B tests, and transform insights into profitable, data-informed marketing and product choices that drive business growth effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why buyers pick basic, premium, or eco-friendly refill cleaning products, and how to shape those decisions. Master analysing price sensitivity, creating behaviour-driven segments, conducting A/B tests, monitoring metrics like retention and CLV, and converting research into focused, data-backed marketing strategies that boost results swiftly.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design quick surveys, polls, and social listening to reveal buying motives.
- Apply behavioural economics to price, promote, and position sustainable products.
- Plan A/B and multivariate tests to optimise messaging, pricing, and bundles.
- Interpret elasticity, retention, and CLV metrics to gauge marketing impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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Giulio CarloDigital Marketing Student
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