Business Management and Market Analysis Course
Master business management and market analysis for Latin America. Learn to size markets, assess risks, analyse consumer behaviour, and build data-driven strategies for eco-friendly cleaning products that turn economic insight into profitable decisions. This course equips you with practical tools to evaluate markets, interpret trends, and make confident, evidence-based business decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course provides practical tools to assess Latin American markets, size demand for eco-friendly cleaning products, and compare online versus physical retail performance. You will learn to interpret trends, evaluate strategic options, analyse competitors, and transform data into clear, evidence-based recommendations and action plans for confident business decisions.
Elevify advantages
Develop skills
- Market sizing for eco products: quickly estimate TAM, SAM, and SOM with real data.
- Channel strategy analysis: compare online vs. physical retail and forecast shifts.
- Trend and risk assessment: turn macro signals into clear opportunities or threats.
- Strategic option evaluation: build ROI-based go/no-go decisions for new initiatives.
- Evidence-based reporting: write concise, data-backed market recommendations fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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