Market Research Data Processing & Analysis Course
Gain expertise in handling market research data from raw CSVs to actionable BI insights. Master cleaning and modelling NPS data, segmenting customers effectively, analysing open-ended comments, and transforming satisfaction drivers into compelling dashboards, detailed personas, and practical action-oriented recommendations that drive business decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire core skills in market research data processing and analysis through this concise, hands-on course. You will learn to clean disorganised survey datasets, construct dependable variables, perform descriptive statistics, identify satisfaction drivers via modelling, and segment NPS respondent groups. Additionally, delve into text analysis for open-ended responses, produce effective visual summaries, and convert key insights into succinct, actionable recommendations alongside professional reporting materials.
Elevify advantages
Develop skills
- NPS segmentation mastery: quickly classify, profile, and compare customer groups.
- Fast survey data cleaning: fix missing values, outliers, and messy categories.
- Practical driver analysis: pinpoint key satisfaction levers with clear stats.
- Lean text analytics: extract themes, sentiment, and quotes from open comments.
- Insight-to-action reporting: turn findings into sharp, metric-based recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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