Machine Learning for Business Course
This course equips business professionals with practical machine learning skills to solve revenue-focused problems like customer churn and discount targeting using real-world data.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Machine Learning for Business Course teaches you how to frame customer churn and discount targeting issues, link models to revenue, profit margins, and customer lifetime value, and create impactful use cases. You will handle real customer, behavioural, and marketing data, develop useful features, select appropriate metrics, and convert model results into tested, regulated actions that safeguard privacy and provide tangible improvements.
Elevify advantages
Develop skills
- Frame ML churn and discount problems that directly boost revenue and customer lifetime value.
- Build high-impact churn and promotion features from business intelligence, behavioural, and RFM data.
- Assess ML models using AUC and uplift metrics, connected to profit margin and retention key performance indicators.
- Convert model scores into targeted offers, experiments, and strategies that increase profits.
- Explain ML outcomes, risks, and return on investment simply to non-technical stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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