Field Survey Course
Gain expertise in conducting in-store field surveys for business intelligence. Master designing precise questionnaires, selecting appropriate shoppers, minimising bias, and converting POS-integrated survey data into straightforward dashboards and strategies that enhance sales and customer satisfaction. This course equips you with practical skills to deliver reliable insights from shopper feedback in retail environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Field Survey Course teaches you to convert in-store shopper feedback into trustworthy, actionable insights for decisions. You will learn to set clear goals, create brief questionnaires, select sampling methods, and organise intercept operations. Gain hands-on experience in reducing bias, collecting data ethically, and maintaining strict fieldwork standards, followed by cleaning, analysing data, and producing dashboards with focused, impactful recommendations.
Elevify advantages
Develop skills
- Retail survey design: create short intercept questionnaires to meet BI objectives.
- Sampling strategy: develop fast, strong in-store samples for solid retail insights.
- Field operations: manage brief, quality store intercepts with strict quality controls.
- BI integration: combine survey, POS, and traffic data into clear decision dashboards.
- Actionable reporting: transform field data into key revenue-driven recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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