Business Strategy Course
This course equips participants with essential tools for developing and executing business strategies in the SaaS sector, focusing on roadmap creation, market analysis, growth tactics, KPI mastery, and effective positioning to drive sustainable business expansion.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Business Strategy Course provides you with a practical toolkit to create 18–24 month roadmaps, conduct experiments, and implement growth strategies with assurance. You will learn about market and industry analysis, customer segmentation, pricing and positioning, AI-driven go-to-market approaches, and KPI monitoring. Develop compelling strategy documents, assess ROI, and transform research into straightforward, data-backed decisions that promote sustainable growth.
Elevify advantages
Develop skills
- Build 18–24 month roadmaps: test growth strategies, establish KPIs, and reduce execution risks.
- Analyse retail SaaS markets: determine TAM/SAM/SOM sizes and outline competitors in the US.
- Design high-ROI growth strategies: pricing levels, PLG approaches, and partner networks.
- Master SaaS KPIs: churn, NRR, CAC, LTV, and dashboards for quick strategy discussions.
- Craft precise positioning: segment customers, test value propositions, and match pricing.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

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