Fashion Buying and Merchandising Online Course
This course teaches practical skills for managing profitable womenswear e-commerce assortments, covering brand identity, customer profiling, trend analysis, buying plans, size curves, KPIs, pricing, visual merchandising, and site routines to boost conversions and margins.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This online course equips you with practical skills to plan and manage a profitable womenswear assortment for e-commerce. Learn how to define brand identity, build customer profiles, read trends, plan buys, and design size curves. Master key KPIs, pricing architecture, online visual merchandising, and weekly site routines so you can increase conversion, protect margins, and move inventory with confidence.
Elevify advantages
Develop skills
- Data-driven KPIs: read sell-through, AOV, and GMROI to fix underperformance fast.
- E-commerce merchandising: design home, category, and PDP layouts that convert.
- Assortment planning: build SS buys, size curves, and budgets for womenswear online.
- Pricing and margin: set mid-market price ladders, promos, and markup to protect profit.
- Brand and customer insight: turn style DNA and personas into winning product mixes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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