Research Course
This course equips you with essential research skills to inform product decisions, from framing questions to validating ideas through user studies and competitor analysis.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Research Course provides you with a practical toolkit to frame clear research questions, identify user segments, and plan qualitative and quantitative studies that truly inform decisions. Learn how to conduct interviews, surveys, usability tests, and competitor reviews, then transform findings into focused MVPs, success metrics, and prioritised feature recommendations that reduce risk and support confident launches.
Elevify advantages
Develop skills
- Competitor research: map features, patterns, and gaps in top product rivals.
- Insight to action: turn research into clear UX decisions, KPIs, and tests.
- User segmentation: build lean personas, JTBD, and high-impact target groups.
- Research framing: write sharp questions and success criteria for product bets.
- Validation planning: design lean MVPs, experiments, and post-launch metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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