Product Strategy Course
This course teaches essential product strategy skills, from market research and positioning to roadmapping and go-to-market planning, enabling participants to build and launch successful products with minimal risk.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Product Strategy Course equips you with practical tools to research markets, analyse competitors, and identify real collaboration challenges. You will learn to define market segments, create precise JTBD statements, and develop unique positioning. Additionally, you will design strategic themes, plan a targeted roadmap, model revenue effects, and create a clear go-to-market strategy with metrics and experiments that minimise risks and boost adoption.
Elevify advantages
Develop skills
- Market analysis: benchmark competitors quickly using real public data sources.
- Product positioning: craft a sharp vision, messaging, and differentiation in days.
- Customer insight: segment users, map JTBD, and pinpoint high-value pains.
- Go-to-market: design lean experiments, metrics, and a focused launch playbook.
- Strategic roadmapping: turn themes into a 12–18 month, outcome-driven plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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