Product Marketing Manager Course
This course equips aspiring Product Marketing Managers with essential skills to drive product success through strategic planning, compelling messaging, and data-informed execution.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Product Marketing Manager Course provides you with a practical, complete toolkit to research your market, create sharp positioning, plan successful launches, and drive measurable growth. Learn how to assess opportunities, define value propositions, build campaigns, support internal teams, and conduct experiments with clear KPIs so you can release features that succeed, get adopted, and deliver business impact quickly.
Elevify advantages
Develop skills
- Go-to-market planning: design efficient launch plans with clear KPIs quickly.
- Positioning & messaging: create sharp value propositions, taglines, and proof points.
- Launch campaigns: build emails, landing pages, and in-app flows that convert.
- Sales enablement: create battlecards, demos, and customer success playbooks that drive wins.
- Data-driven iteration: run experiments, analyse funnels, and refine adoption.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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