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Product Marketing Course

4/5
Product Marketing Course
4.0 in rating
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed customer personas, and assessing competitors to make your product shine. You'll learn to develop messages tailored to specific channels, organise and carry out targeted launches, and set up metrics to monitor activation, retention, and time to insights, allowing you to refine strategies with confidence and expand effective market entry plans.

Elevify advantages

Develop skills

  • Quick competitor analysis: identify gaps and refine product positioning.
  • Persona research in hours: transform public data into clear, testable customer profiles.
  • Value proposition design: create evidence-based, unique product messaging.
  • Channel-ready copy: produce high-converting content for websites, emails, and social media.
  • Lean GTM playbooks: organise, launch, and refine product releases using clear KPIs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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