Product Marketing Course
This course equips you with practical skills to excel in product marketing, from defining value propositions and creating customer personas to launching products effectively and measuring success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, practical approach to defining your value proposition, creating detailed customer personas, and assessing competitors to make your product shine. You'll learn to develop messages tailored to specific channels, organise and carry out targeted launches, and set up metrics to monitor activation, retention, and time to insights, allowing you to refine strategies with confidence and expand effective market entry plans.
Elevify advantages
Develop skills
- Quick competitor analysis: identify gaps and refine product positioning.
- Persona research in hours: transform public data into clear, testable customer profiles.
- Value proposition design: create evidence-based, unique product messaging.
- Channel-ready copy: produce high-converting content for websites, emails, and social media.
- Lean GTM playbooks: organise, launch, and refine product releases using clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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