Product-Led Growth Course
This course equips you with practical strategies to drive product-led growth in B2B SaaS, focusing on activation, retention, expansion, and revenue optimization through hands-on techniques and data-driven experiments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Product-led Growth Course provides a focused, practical guide to improve activation, retention, and expansion in B2B SaaS. You will learn to identify key activation moments, create smooth onboarding experiences, build viral sharing features, and fine-tune trials, pricing, and upgrade prompts. Additionally, you will gain abilities in testing, data analysis, and team collaboration to ensure your product effectively brings in users and generates revenue.
Elevify advantages
Develop skills
- Design viral product loops: create in-app invitations, sharing options, and teamwork features.
- Craft user experiences for strong retention: onboarding sequences, habit-forming loops, and timely reminders throughout the user journey.
- Optimise revenue generation: adjust pricing strategies, upgrade notifications, and trial-to-paid conversions.
- Conduct PLG experiments: select priority tests, establish success measures, and interpret analytics dashboards.
- Outline PLG pathways: covering activation, retention, and growth stages for B2B SaaS products.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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