Marketing Product Manager Training
Master Marketing Product Manager skills for B2B SaaS: define sharp positioning, segment customers by pain points, craft compelling value propositions, design pricing and packaging, build focused 6-month go-to-market plans, and leverage analytics, A/B testing, and feedback loops to boost acquisition, activation, retention, and revenue growth in mid-market workflow tools.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to master B2B SaaS marketing as a Product Manager: quickly grasp market segments, uncover customer pain points, and craft precise value propositions and messaging. Learn market and competitor research, pricing and packaging design, 6-month go-to-market planning, plus analytics, testing, and feedback systems to confidently launch, optimise, and scale workflow tools.
Elevify advantages
Develop skills
- Strategic positioning: craft sharp B2B SaaS messaging that wins deals fast.
- Customer insight: turn pain points into segments, JTBD, and priority use cases.
- Go-to-market planning: build a focused 6-month plan across acquisition and retention.
- Pricing strategy: design, test, and communicate clear mid-market SaaS pricing.
- Analytics and testing: set up metrics, run A/B tests, and report impact quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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