Marketing Plan Fundamentals Course
Gain mastery in marketing plan basics by developing a full strategy for an eco-friendly bottle brand. This includes market analysis, customer research, 4Ps framework, KPIs, and actionable plans adaptable to any product for driving growth and tracking measurable outcomes effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-backed plan to boost sales of eco-friendly reusable bottles. Cover market trends, regulations, clear goals, KPIs, and positioning. Gain hands-on skills in customer research, segmentation, and competitor analysis. Transform these insights into a practical 6–12 month roadmap featuring budgets, timelines, templates, and easy tracking methods to test, refine, and expand your results confidently.
Elevify advantages
Develop skills
- Develop data-informed marketing plans for eco-friendly reusable bottles.
- Define buyer personas and customer journeys for sustainable product rollouts.
- Design 4Ps strategies and pricing for circular economy brands reducing plastic.
- Build 6–12 month action plans with budgets, timelines, and campaign outlines.
- Establish SMART KPIs and basic dashboards to monitor sales and return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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