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Data-Driven Marketing Course

Data-Driven Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This data-driven marketing course teaches you how to transform actual customer behaviour into precise segments, create a solid data model, and craft targeted campaigns that drive conversions. You'll learn to establish tracking systems, set key performance indicators, conduct A/B and holdout tests, and enhance results using straightforward dashboards. It includes practical templates, real-world examples, and a focused case study on home fitness e-commerce, allowing you to implement each lesson right away.

Elevify advantages

Develop skills

  • Build actionable customer segments: transform raw data into clear, usable profiles.
  • Design smart A/B tests: establish hypotheses, samples, and winning success metrics.
  • Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
  • Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
  • Use real market data: set justified assumptions and benchmarks for home fitness.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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