flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Commercial Planning Course equips you with practical tools to grasp channels, segment consumers, and gauge the size of the salty snacks market using public data. You'll learn to craft effective positioning, pricing, SKU, and promotional strategies, distribute trade investments, create a promotional calendar, predict monthly sales, and establish KPIs to deliver a solid, trustworthy commercial plan that promotes lasting growth.
Elevify advantages
Develop skills
- Market and competitor insight: swiftly assess markets and outline major snack competitors.
- Pricing and positioning strategy: establish flexible prices and strong brand positions quickly.
- Channel and promo planning: develop return-focused calendars for trade and online commerce.
- Sales forecasting basics: produce monthly volume and value projections with various scenarios.
- KPI tracking for snacks: create simple dashboards to oversee sales, promotions, and brand strength.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

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