Strategic Marketing and Communications Course
Gain mastery in strategic marketing and communications tailored for today's brands. This course covers customer segmentation, value propositions, unified messaging, integrated channel strategies, and KPI setting to create campaigns that boost awareness, engagement, and trackable growth in sustainable product markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and create detailed buyer personas for sustainable home products. You will learn to establish unified brand positioning, craft concise message playbooks, and design integrated plans for paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, building performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and measurable.
Elevify advantages
Develop skills
- Integrated channel planning: develop paid, CRM, PR, and social strategies that align seamlessly.
- Customer segmentation: craft detailed buyer personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks across channels.
- Marketing analytics: select key KPIs, build dashboards, and run tests to measure multi-channel returns.
- Governance and workflows: define roles, routines, and playbooks for effective campaign execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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