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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and create detailed buyer personas for sustainable home products. You will learn to establish unified brand positioning, craft concise message playbooks, and design integrated plans for paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, building performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and measurable.

Elevify advantages

Develop skills

  • Integrated channel planning: develop paid, CRM, PR, and social strategies that align seamlessly.
  • Customer segmentation: craft detailed buyer personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks across channels.
  • Marketing analytics: select key KPIs, build dashboards, and run tests to measure multi-channel returns.
  • Governance and workflows: define roles, routines, and playbooks for effective campaign execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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