Sports Event Marketing Course
Gain expertise in sports event marketing, covering everything from initial research to final reporting. Discover how to draw in sponsors, analyse audiences, execute budget-friendly event activations, and measure return on investment to increase registrations, boost revenue, and enhance brand visibility for local sports events.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to research local sports races and tournaments, define value for participants and sponsors, and create attractive sponsorship packages. You'll learn to manage timelines, handle tight budgets, run affordable promotions, and leverage social media, community networks, and digital platforms. Plus, establish key performance indicators, monitor outcomes, and produce event reports that encourage repeat business and expansion.
Elevify advantages
Develop skills
- Conduct sports audience research: quickly identify and group local fans, teams, and potential sponsors.
- Develop sponsorship packages: design tiers focused on returns and create convincing presentations for sponsors.
- Manage low-budget activations: organise schedules, recruit volunteers, and create impactful event experiences.
- Implement content and social strategies: use targeted posts and funnels to increase event sign-ups.
- Perform post-event analysis: track key metrics, demonstrate value to sponsors, and improve retention rates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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