Services Marketing Course
Gain expertise in services marketing for digital counselling services. Learn to define your offerings, build customer trust, minimise risks, set effective pricing, select promotion channels, and enhance retention plus referrals with practical, data-backed methods you can use right away in your campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you to define and bundle digital counselling services, identify target audiences, and create strong value propositions that foster trust and lower perceived risks. Master pricing strategies, sign-up processes, service delivery, channel selection, social proof tactics, and frameworks for retention, referrals, and performance tracking to achieve lasting business growth.
Elevify advantages
Develop skills
- Service positioning: craft clear digital counselling packages that drive conversions.
- Targeted value propositions: develop messages for specific groups to address stigma.
- Trust-building strategies: create guarantees, testimonials, and compliant promotions.
- Retention frameworks: design onboarding, re-engagement, and referral systems quickly.
- Pricing and delivery: establish tiers, trials, and channels to cut friction and churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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