Sentiment Analysis Course
This course equips you with hands-on expertise in sentiment analysis for marketing success. Learn to collect genuine customer feedback, clean and label datasets accurately, uncover brand-related themes, and convert findings into targeted strategies, refined messaging, and performance-boosting campaigns that deliver real results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using consistent standards, use automated and hybrid techniques, identify brand-specific themes, transform insights into actionable steps, measure results with key metrics, and create a plan for ongoing monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments with reliability using defined rules and cross-checking manual and automated labels.
- Extract key themes per brand by clustering comments into topics and measuring sentiment levels.
- Transform insights into actions by turning sentiment gaps into effective marketing strategies.
- Validate results through robustness tests and A/B comparisons to optimise campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course