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Nudging in Marketing Course

Nudging in Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Learn to craft ethical nudges that steer shoppers to healthier grocery picks in Indonesia. This focused course explores main behavioural biases, online choice setups, and hands-on strategies for search, product views, cart, and checkout stages. Gain skills in conducting solid A/B tests, measuring results with straightforward metrics, and rolling out effective nudges while upholding shopper trust and local rules.

Elevify advantages

Develop skills

  • Design effective nudges: Create practical, results-driven nudges for online shopping platforms.
  • Leverage choice biases: Employ defaults, messaging, and standout features to encourage healthy selections.
  • Refine online choice layouts: Develop images, tags, and packages that boost conversions.
  • Conduct quick A/B tests: Launch, track, and expand top-performing nudges using reliable metrics.
  • Apply nudges responsibly: Combine influence with openness, trust, and respect for shopper freedom.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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