Nudging in Marketing Course
Gain expertise in marketing nudges to promote healthier grocery options and boost sales conversions. Delve into behavioural economics, digital choice design, and A/B testing to create ethical, powerful nudges suited to actual shopping habits in Indonesia and similar markets. Master techniques that respect user choices while driving positive outcomes and business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Learn to craft ethical nudges that steer shoppers to healthier grocery picks in Indonesia. This focused course explores main behavioural biases, online choice setups, and hands-on strategies for search, product views, cart, and checkout stages. Gain skills in conducting solid A/B tests, measuring results with straightforward metrics, and rolling out effective nudges while upholding shopper trust and local rules.
Elevify advantages
Develop skills
- Design effective nudges: Create practical, results-driven nudges for online shopping platforms.
- Leverage choice biases: Employ defaults, messaging, and standout features to encourage healthy selections.
- Refine online choice layouts: Develop images, tags, and packages that boost conversions.
- Conduct quick A/B tests: Launch, track, and expand top-performing nudges using reliable metrics.
- Apply nudges responsibly: Combine influence with openness, trust, and respect for shopper freedom.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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