Merchandising & In-Store Promotion Course
Gain expertise in retail merchandising and in-store promotions to increase footfall, sales conversions, and average spend. Discover zoning plans, visual narratives, product arrangements, and performance metrics to craft engaging store setups that convert visitors into repeat buyers, driving sustained business growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Enhance shop performance through practical training on analysing stores and shoppers, planning layouts and flow, creating compelling product displays, and using data insights. Master visual merchandising techniques, optimise key areas like fitting rooms and checkouts, apply customer behaviour principles, and leverage KPIs, A/B testing, and easy tools to implement, track, and refine strategies for better results.
Elevify advantages
Develop skills
- Analyse retail spaces: evaluate malls, customer traffic, and shopper profiles swiftly.
- Craft visual stories: create brand-aligned promotions that drive quick sales.
- Design zoning and layouts: optimise flow, signage, and fixtures for higher conversions.
- Apply product display strategies: bundle items, promote cross-sales, and highlight stars to boost spend.
- Track performance: employ KPIs and A/B tests to adjust merchandising live.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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