Marketing Plan Phases Course
Master every phase of a marketing plan—from market research and personas to positioning, channel strategy, pricing, KPIs, and execution playbooks—so you can build data-driven campaigns that grow revenue for modern marketing teams and agencies. This course equips you with practical tools and templates to apply immediately in your work.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Marketing Plan Phases Course gives you a clear, step-by-step system to research your market, define precise segments and personas, craft sharp positioning and value propositions, and set realistic business and funnel targets. Learn how to choose channels, structure experiments, build practical dashboards, and turn insights into focused initiatives using ready-to-use templates, tools, and playbooks you can apply immediately.
Elevify advantages
Develop skills
- Build data-driven marketing objectives and KPI dashboards for SaaS growth.
- Craft sharp positioning, value propositions, and messaging for small marketing agencies.
- Design high-impact customer personas and buyer journeys that guide campaigns.
- Plan and prioritize growth channels using ICE/RICE and proven agency playbooks.
- Turn strategy into action with concise initiative roadmaps, tests, and KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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