Marketing Performance & Control Course
This course equips you to excel in marketing performance tracking and control. Master ROI and ROAS calculations, construct effective dashboards, establish benchmarks, refine budgets, and transform channel data into actionable insights and polished executive reports that confidently drive revenue growth and informed strategies.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain mastery in key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, and break-even analysis. Learn to evaluate marketing channels against benchmarks, craft intuitive dashboards, and produce sharp executive summaries that guide budget decisions and enhancements. Develop hands-on abilities to share insights, design experiments, and boost outcomes each quarter.
Elevify advantages
Develop skills
- Build effective ROI dashboards from raw channel data for executive clarity.
- Compute CPA, ROAS, and ROI swiftly to assess channel value and balances.
- Plan intelligent budget reallocations with safeguards and testing structures.
- Apply benchmarks and funnel metrics to compare channels and set quick targets.
- Present performance insights via succinct CEO reports with recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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