Marketing Mix Course
Dive into the complete marketing mix for clever products, covering pricing, promotion, channels, and launch tracking. Create customer profiles, shape strong positioning, map a 6-month market entry plan, and use data to boost sales and loyalty in real Ghanaian business settings.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design standout products and apps, price smartly with costs, profits, and rivals in mind. Master promotion strategies, winning customers, keeping them loyal, picking best channels, and building a solid 6-month launch roadmap with key measures, trackers, and easy tests for quick wins.
Elevify advantages
Develop skills
- Data-smart pricing: Set winning, rival-beating prices that make good profits.
- Target market smarts: Build customer types, groups, and fast rival checks.
- Channel plans: Pick and fine-tune direct sales, shops, and online markets.
- Strong promotion: Set goals, test ads, and plan cheap customer wins.
- Launch boosts: Map 6-month path, track measures, test ideas, manage risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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