flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Market Mix Modelling Online Course provides a practical, fast-paced way to build, validate, and optimise MMM suited to US consumer electronics. You will learn to turn business goals into measurable objectives, define key KPIs, gather and clean data, choose strong model structures, perform causal checks, and convert results into straightforward budget advice, what-if analyses, and ongoing performance enhancements.
Elevify advantages
Develop skills
- Define MMM business goals: transform marketing questions into clear model KPIs.
- Build clean MMM datasets: align sales, media, pricing, and external factors quickly.
- Design robust MMM models: manage adstock, saturation, and cross-channel effects.
- Validate MMM impact: conduct holdouts, causal checks, and ROI-focused diagnostics.
- Optimise media budgets: run what-if scenarios and reallocate spending for better ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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