Luxury Marketing Course
This course equips participants with essential strategies for building and growing luxury brands in competitive markets like Accra and Dubai, focusing on segmentation, positioning, customer experience, pricing, and performance measurement to ensure exclusivity and success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in Accra and Dubai. Discover wealthy customer segmentation, subtle positioning, pricing and scarcity strategies, superior client experiences, and focused channels like exclusive events, influencers, and personal service outreach, along with key performance indicators, monitoring tools, and minimal-data testing approaches to maintain exclusivity while achieving successful product introductions.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segment and position brands in Accra and Dubai.
- Affluent segmentation: identify high-value luxury buyer profiles that lead to sales.
- High-touch CX design: create elite experiences across online, store and personal service.
- Pricing and scarcity: develop waiting lists, levels and value narratives without price cuts.
- Luxury launch analytics: monitor KPIs, evaluate channels and refine limited budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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