Legal Marketing Course
Gain expertise in legal marketing tailored for business law firms. Delve into market research, strategic positioning, SEO optimisation, content creation, LinkedIn strategies, email campaigns, and strict ethical compliance to draw in premium business clients and demonstrate clear returns on every marketing effort you undertake.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how small and mid-sized businesses in the U.S. find and select law firms, then create a powerful online presence using SEO, directories, and straightforward website messaging. Master identifying perfect clients, bundling services with pricing, scheduling content, emails, and events on a practical budget, monitoring outcomes, and fully complying with U.S. legal ethics standards.
Elevify advantages
Develop skills
- Legal market research: quickly chart business demands, rivals, and client decision paths.
- Law firm SEO and analytics: enhance local search rankings and track new client gains.
- Service packaging skills: craft fixed-price packages and compelling value statements for practices.
- Legal content and LinkedIn: develop webinars, posts, and articles that drive real conversions.
- Ethical legal marketing: implement U.S. bar guidelines for effective, rule-abiding campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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