Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Create detailed personas, define strong brand positioning, design 3-month campaigns, unify channels across paid, owned, PR, retail, and social, and apply templates, KPIs, and governance frameworks to achieve reliable, impactful marketing outcomes that avoid pitfalls like greenwashing.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a straightforward, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. You will learn to establish clear brand positioning, develop key message pillars, and tailor messaging for paid, owned, retail, PR, and social media channels. Utilise ready-made templates, governance structures, and 12-week planning tools to coordinate teams effectively, monitor key performance indicators, steer clear of greenwashing, and deliver steady, trackable results quickly.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning by creating clear promises, message pillars, and tone of voice.
- Build audience segments through personas, customer journeys, and key target groups.
- Align paid, owned, PR, retail, and social channels with a unified core story.
- Implement governance and tools including workflows, asset rules, and KPIs for steady execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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