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Integrated Marketing Communications Course

Integrated Marketing Communications Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with a straightforward, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. You will learn to establish clear brand positioning, develop key message pillars, and tailor messaging for paid, owned, retail, PR, and social media channels. Utilise ready-made templates, governance structures, and 12-week planning tools to coordinate teams effectively, monitor key performance indicators, steer clear of greenwashing, and deliver steady, trackable results quickly.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning by creating clear promises, message pillars, and tone of voice.
  • Build audience segments through personas, customer journeys, and key target groups.
  • Align paid, owned, PR, retail, and social channels with a unified core story.
  • Implement governance and tools including workflows, asset rules, and KPIs for steady execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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